Get to Know a VIP: The Press Release Approval Process – Nintex

Let’s look at which steps might be included in a standard press release approval process:

  • Writing the content for your press release (this is often done by an internal PR team and/or external PR agency partner)
  • Sourcing quotes from your CEO and/or external stakeholders (customers, partners, influencers) to make your press release more newsworthy
  • Identifying a member/s of your team to edit and proof your press release
  • Securing approvals from multiple sources – communications team, marketing team, product team, executive team, legal team, etc.
  • Sending the final approved press release to a newswire service to distribute
  • Waiting for the newswire to set up your release and issue
  • Posting your press release online (corporate website, intranets, and across social channels)
  • Sharing your press release with journalists to write about your news

Waiting for each of those actions to be completed slows down the process and may even lead to your product launch or service update being delayed while you wait for people to “sign off” on the press release.

Thanks to process automation technology there is a new modern, consistent way of producing, approving and distributing a press release.

Automating the Press Release Approval Process

While the reviewing of documents should be thorough, the actual approval process itself should be as streamlined and fast as possible.

This is where workflow and content automation[3] software can help. This business process automation technology can automate much of the press release process – saving time and reducing errors.

At Nintex, we believe that sophisticated workflows should be designed with ease.

Building workflows with the Nintex Workflow Cloud[4] can be done so through a drag-and-drop interface, expediting much of the back and forth that usually occurs between stakeholders as they review and edit a press release.

Nintex Workflow Cloud video

When applied to the VIP press release process, this can make the approval stages quicker.

You remove the potential that individual tasks are simply forgotten or pushed behind other tasks, and you don’t lose time waiting for execs to get back to you. But, you still get the benefit of having multiple individuals review your press release to make sure the tone is right and that no mistakes have slipped through, including typos or spelling someone’s name wrong (a very common mistake).

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